8/8 join the wake of SCRLL®

Social · Content · Strategy

Problem?

Your content
is just pretty

Fix?

Adding personality &
winning formats is what I do

Scaled multiple D2C and personal brands upto 400K+ followers, put 12 million views on a reel (still the highest on that page to date), and built content system that did ₹11.8L in net sales for a creator in 90 days.

400K+

Followers, across brands scaled

12M

Views on a reel

₹11.8L

Net sales for one creator, in 90 days

8.9M

Views in a 30-day window

Netflix · Dove · Pond's · TRESemmé · OPPO · Zomato · SUGAR · Zudio · Blinkit · Zomaland · MyCaptain · Bacca Bucci · Olyv · Balance Nutrition · Bastian · Fiona Diamonds · 

Case Studies

My most recent work. Compounding results,
with multiple layers of trial & error behind them.

Dr. Shaifali
Dadhich Tungaria

STRATEGY · PRODUCT DEVELOPMENT · SALES
8.9M VIEWS · 1.3M INTERACTIONS · ₹11,84,765 NET SALES IN 90 DAYS
The Breastfeeding Starter Kit lead magnet
THE LEAD MAGNET
Professional dashboard insights, 8.9M views
THE RECEIPTS

Built a content engine for a senior gynaecologist, then a free 12-page Breastfeeding Starter Kit in Hindi and English as the lead magnet. The content brought the audience, the guide captured them, and the paid product converted.

Signed, @drshaifali_gyne

Balance Nutrition
& Khyati Rupani

TRIAL REELS · LEAD GEN · STRATEGY · PRODUCT · SALES
1.08M PEAK-WEEK REACH · 2,000+ FOLLOWERS FROM ONE TRIAL REEL, IN A DAY · 943K YOUTUBE VIEWS IN A WEEK
Peak
week
Trial reels that gained 2000+ followers in one day
TRIAL REEL OUTPUT
Trial reel insights
THE INSIGHTS

Full-stack social for a nutrition brand and its founder across Instagram, Facebook, LinkedIn and YouTube. Series content built to bring an audience back, a perimenopause symptom-test landing page for high-intent leads, and ManyChat automation doing the follow-up.

Signed, @nutritionwithkhyati

Dream Creator
Academy

CONTENT STRATEGY · PRODUCT · EMAILERS · SALES
180.8M INSTAGRAM VIEWS · 35.6K NEW FOLLOWERS · +2.1K YOUTUBE SUBSCRIBERS
Before: 29.4K views
BEFORE · 29.4K
After: 237K views
AFTER · 237K

Rebuilt the content approach for a creator-education brand. Conversion strategy, soft storyboards, and an interactive income-potential calculator as the top-of-funnel hook.

Signed, @prachiandharsh

See more of my work →

Want the version with your brand in it?

Start a project

BTS & Results

What goes behind the camera & the process. The setup, production,
direction, shot listing & more fun words like that.

Raw cut to final cut

THE EDIT

Same footage, two very different things. Pacing, cuts, captions and sound doing the actual work.

BTS / THE EDIT

Zomato

Creative direction & production.

PRODUCTION

BTS / ZOMATO

Services

What you can hire me for

FILE / 01
  • Why? It connects to your audience much more realistically & gives you good quality of content for ads
  • Scripting, shooting, editing and delivery
  • Raw files or fully cut, any ratio, any length
  • Done for Pond's, Dove, Netflix, TRESemmé, Zudio, Giva, Zomato and OPPO
  • Usage rights sorted upfront
FILE / 02
  • Why? Because you are posting without any outlier, formats & trial.
  • Monthly outlier research + content slate
  • Ideation mapped to your pillars
  • Format and structure blueprints
  • Scripts and talking points per reel
  • Storyboards and shot lists for batch shoot days
FILE / 03
  • Why? Structure to your strategy is missing.
  • Content calendars, posting and scheduling
  • Engagement and DMs
  • Community building
FILE / 04
  • Why? Your content is only the front end. The brand runs on the backend.
  • Visual assets and digital products: guides, templates, freebies, course materials
  • Interactive digital assets built with AI and other agentic tools
  • Email marketing and automations: campaigns, sequences, ManyChat
  • Launch support for courses, campaigns and digital products
  • Repurposing across YouTube, Pinterest, LinkedIn, Snapchat and more
  • Community and customer support: comments, DMs, email
  • Ops that keep it running: Notion dashboards, trackers, team coordination
  • Weekly, monthly and quarterly metric tracking to improve funnel performance
FILE / 05

Bring on your questions, doubts and problems. We strategise and improve with substance, over a call.

Book the audit →
FILE / 06

SOLVES: LEARNING THIS ALONE

For peers. Whether you are building someone else’s brand or your own, figuring it out alone is slow. Regular calls, feedback on your work in between, and someone to keep you honest.

Book mentorship →
Tell me what you need TAKING PROJECTS · 2026

What they say

Receipts, not paraphrases

Dr. Shaifali Dadhich Senior Gynaecologist

Review from Dr. Shaifali

Victoria Benitez Creator, Bali

Review from Victoria

The 1.2M reel @drshaifali_gyne

Reaction to a million-view reel

Prachi Dhadwal Dream Creator Academy

Review from Prachi

Shares & saves

Client noticing shares and saves

A delivered edit

Reaction to a delivered edit

COMING SOON

SCRLL®

RIP to the hours you lost scrolling, thinking it was researching

8/8 is the memorial day for your overexposed screen time, blindly following all trends, sticking to one format with no room to experiment, saving posts for hooks, and raw-dogging yapp content. Come join us at its wake!

01

Trends

No more hours searching for trends or wondering if they align with your niche. Every trend comes with a unique twist for you, so you stop saving trends you never get to on time.

02

Hooks

Want a contrarian take? Covered. Need to show your expertise? Got it. Blue-balling the audience with hook stacking? Yes, that too.

03

Content Formats

The fastest way to find the winning format for your page. Shoot in multiple formats and structures instead of hopping on and off every bandwagon, and repurpose your old content while you're at it.

04

Yappathon

Practice topics from your niche and yap your heart out. Find what's a keeper and what to cut before you ever go for the take, with productive feedback on your yaps and your camera presence.

Join the waitlist

Early access goes out in batches. No spam, no daily newsletter, just one email when it's your turn.

A note from Twinkle

Twinkle Dhoot

Content & growth strategist
community@socialscrll.com

What's up, it's Twinkle.

Building a cult-like community doesn't come from hiring the best people.

It comes from you having fun while creating, & creating unique-to-you content. That's how you stand out.

Be the reason they want to be part of something.

Get, Set, Create.

Twinkle